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En redonnant du sens à l’acte d’achat. \u003C/span>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">C'est de cette réflexion qu’est né \u003C/span>\u003Cb>\u003Cspan class=\"\">#BlackForGood\u003C/span>\u003C/b>\u003Cspan class=\"\">, un mouvement qui réunit des marques françaises et internationales, avec l’objectif d’apporter une dimension éthique à l’acte d’achat.\u003C/span>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">Lors de ses cinq premières éditions, BLACK FOR GOOD a réuni plus de 150 marques désireuses de faire du Black Friday, un moment de consommation réfléchi et responsable, plutôt qu'un instant de consommation débridé.\u003C/span>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">Cette année, nous souhaitons renouveler l’opération et appeler toutes les marques qui le souhaitent à rejoindre le mouvement.\u003C/span>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">Ensemble, nous pouvons changer les choses et inverser la tendance le jour du Black Friday – réinventons-le pour sensibiliser nos communautés au gaspillage de produits cosmétiques, et pour consommer plus raisonnablement.\u003C/span>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">Rejoignez-nous pour décupler la portée de notre opération, pour pouvoir faire des dons conséquents aux associations et sensibiliser le grand public.\u003C/span>\u003Cbr />\u003C/p>\u003Cp>\u003Ca href=\"https://form.typeform.com/to/YADUC7EK\" target=\"_self\" linktype=\"url\">\u003Cspan class=\"\">Pour rejoindre le mouvement\u003C/span>\u003C/a>\u003Cbr />\u003C/p>",{"id":59,"component":60,"content":61},"18ae31ac361e983e4ed1cb149e96df7efd9af5db465e940b8187ded272771514","Divider",{"__typename":60,"visible":7},{"id":63,"component":43,"content":64},"ee4b5ca7e2d4f9017df2c78c0f23a63efa47944c18eaa208dee25c45add32f32",{"__typename":43,"title":8,"subtitle":8,"media":65,"blocks":69,"wrapperClass":8,"hideMediaOnMobile":6,"mode":83},{"type":31,"twic":66,"objectType":49,"importance":34,"urls":67,"alt":8,"preload":6},{"auto":7},{"default":68},"https://media.typology.com/storyblok/1080x1350/84e73aff36/4-5_03_bfg.jpg",[70],{"id":71,"component":72,"content":73},"712d3d59ff9f97cc68740f1d9fdca9993996d53bfe47660e59e83e8596d1ac6f","ListItems",{"__typename":72,"listItems":74},[75,79],{"title":76,"richContent":77,"items":78,"nosPoints":6,"expanded":6},"Qui porte le mouvement black for good ?","\u003Cp>Nous sommes une jeune marque. 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